This is a Profile

Cable News Readies for 2020 Presidential Election Ratings Bump

Programming & Performance

While Fox News, CNN and MSNBC should expect another audience and ad revenue bump next year, sustaining those numbers once the election ends will be a bigger challenge.

This is a Profile

The Role of the CMO Hasn’t Changed, but the Way It’s Carried Out Has

C-Suite

While some brands are eliminating the CMO position, others are expanding the role to look at everything from performance metrics to attribution models.

This is a Profile

You Can Thank Prohibition for Martinelli’s Sparkling Cider

Perspective

While there are other sparkling products out there, Martinelli’s points out that it’s the only one that’s 100% juice.

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Tamara Littleton Is Passionate About Helping Brands Have a Human Connection

Publishers

Ensuring her agency is inclusive and her clients have a message that matches their values.

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Enterprise Companies Are Trying to Automate the Process of Making AI

Artificial Intelligence

AutoML usually refers specifically to technology that automates certain setup processes—namely, selecting a particular framework and starting parameters to best fit a given dataset—and tasks that would otherwise fall to [...]

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Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands

Data Points

According to Diffusion, retail purchases will grow over the next 5 years—despite stiff, direct-to-consumer competition.

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These Stellar Media, Marketing and Tech Execs Helped Make 2019 a Standout Year for Their Brands

The Adweek 50

Meet the 2019 Adweek 50—the media, marketing and tech execs who worked tirelessly to deliver results for brands.

This is a Profile

Under Marketing Chief Bruno Cardinali, Popeyes Is Eating Its Rivals’ Lunch

The Adweek 50

Popeyes marketing head Bruno Cardinali launched the chicken sandwich that started a cheeky social media war.

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3 Approaches to Marketing That Create Award-Winning Campaigns

Voice

Great fighters, like great marketers, need to possess a cross-disciplinary approach, but when training—or briefing—must treat each tactic separately.

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