Lessons Learned After Founding an Agency During the Recession

Asking the right questions will help anyone weather this storm

question marks in gray with one in blue
Marketers must consider a few key questions when trying to deal with the current COVID-19 landscape. Jesper Klausen / Getty Images

Crises make transitions irrelevant. In regular times, we can test how smoothly to move from the past to the future. But emergencies drag us into the moment. Amid the chaos, the only time that matters is now.

@pjpereirajr PJ Pereira is creative chairman and co-founder of Pereira O’Dell and is an advertising and entertainment pioneer.