Lessons Learned After Founding an Agency During the Recession
Asking the right questions will help anyone weather this storm

Marketers must consider a few key questions when trying to deal with the current COVID-19 landscape.
Jesper Klausen / Getty Images

Crises make transitions irrelevant. In regular times, we can test how smoothly to move from the past to the future. But emergencies drag us into the moment. Amid the chaos, the only time that matters is now.