4 Ways the Media Can Survive the ‘Trump Bump’ and Find Long-Term Growth

Broadcasters and publishers need to realize that things will taper off again come 2020.

How Personalization and Targeted Ads Enable Election Meddling

Being up front with users can save us from being hacked again.

Media Mergers Aren’t New. So Why Are Publishers Consolidating Now?

Companies came together in the '90s for different reasons than today.

Media Buyers Are Cautiously Optimistic About the Latest Run of Media Company Mergers

It's not all about the scale.

The New Yorker Festival Has Been a Thing for as Long as David Remnick Has Been Editor

The brand reflects on how the event has evolved.

Research Finds Branded Podcasts Are 22% Better Than TV at Engaging Consumers Who Avoid Ads

Ads are more effective when listeners are performing other tasks.

OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration

After closed beta in September, the platform is now available to all advertisers.

Why I Removed My Children’s Images From Instagram and Facebook

Who knows what these data-hungry platforms will do with the photos down the line?

Group Nine Will Acquire PopSugar, as Another Media Company Gobbles Up Another Property

The deal is expected to close in 40 days.

Presidential Candidates Need to Step Up Their Branding to Compete With Trump

Experts say that most campaigns so far are 'boring.'