Key Takeaways
- Oreo's first holiday campaign in five years comes from No Notes Productions, the agency founded by SNL's Colin Jost.
- The 30-second spot shows Santa retaliating against a father who steals his Oreos.
- Oreo generates around $3 billion in global revenue and anchors Mondelēz's biscuits and baked snacks segment.
If you’re planning to leave cookies out for Santa, they better be Oreos. And any parents who steal them are going on the naughty list.
That’s the message, loud and clear, in the Mondelēz-owned brand’s first holiday campaign in five years.
Developed by No Notes Productions, the agency founded by comedian, Saturday Night Live writer, and longtime Weekend Update co-anchor Colin Jost, “Santa’s Favorite Cookie” puts an Oreo-shaped twist on the timeless tradition of leaving a snack for Old Saint Nick.
At its heart is a 30-second film, in which a dad sneaks a bite of an Oreo left out for Santa Claus.
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