Key Takeaways
- Shopify's 'Just An Idea' campaign touts its AI assistant, Sidekick.
- Debut work from Mother LA shifts targets would-be founders.
- The two-minute film, directed by Marcus Ibanez, follows four founders.
Shopify’s first campaign with Mother argues that AI can help anyone turn an idea into a business.
The commerce platform puts its AI assistant, Sidekick, at the center of its new brand platform, “Just An Idea,” showing how the technology can help entrepreneurs navigate the practical challenges of getting a business off the ground.
The two-minute hero spot follows four budding entrepreneurs who find inspiration in unexpected places. An office worker develops a product to stop birds from flying into his glass office window; a group of high school students creates personalized pimple patches; a couple designs colorful sofas for dogs; and a fashion founder finds inspiration when water stains one of his sketches.
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