Key Takeaways
- Netflix's new campaign shifts focus from blockbuster releases to back catalog discoveries.
- Gen Z and millennial viewers are three times more likely to turn to Netflix when searching for something new.
- Netflix's brand partnership deals scored twice the TV norm for long-term brand-building potential.
A vampire, an axolotl, and an astronaut just walked into Netflix‘s cinematic campaign, which is focused on the unexpected shows people become obsessed with after finishing the streamer’s greatest hits.
“Find the Thing You Never Knew You Needed,” created by Netflix’s in-house brand creative studio and Mother London, launches today (Nov. 10) in the U.S., Canada, Brazil, and Spain.
At its heart are three hero films. The first shows an Axolotl who becomes the most popular amphibian in the tank after keeping a “Bridgerton” marathon alive using his feet. Another shows a lonely astronaut waking his crewmate from hypersleep to talk about “K-pop Demon Hunters.”
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