Key Takeaways
- Amazon rebranded its AI workspace tool to AWS Quick and launched its first campaign.
- The campaign positions AWS Quick as the opposite of consumer-first AI tools.
- The campaign includes ad buys within elevator screens and on the Las Vegas Sphere.
In addition to being a leader in online shopping and web services, Amazon wants to be king of the office.
Amazon Web Services has rebranded its AI workspace tool Amazon Quick to AWS Quick, including the business’ first-ever ad campaign.
AWS Quick is an AI workspace designed for companies. Teams can use AI agents to research, analyze, and take actions across data and applications they already use. AWS Quick’s clients include 3M, BMW, Mondelez, New York Life, and Southwest Airlines.
The campaign is centered around the concept that AWS Quick is “built for the job.” The campaign tries to position AWS Quick as an AI tool built specifically for workplace use rather than agents that are also built for personal use.
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