Key Takeaways
- McDonald's divides U.S. marketing roles after CMO Alyssa Buetikofer exits.
- Netflix brings in Mattel vet Roberto Stanichi as vp of global consumer products and experiences.
- Kimberly-Clark appoints Jonathan Halvorson CMO to lead marketing after its $40 billion Kenvue acquisition.
Not even the midterms could stop this week’s onslaught of marketing leadership moves.
We’ve rounded up the U.S. and global hires, exits, and promotions you need to know about in the week to Nov. 6.
– McDonald’s is splitting its top U.S. marketing responsibilities following the exit of U.S. CMO Alyssa Buetikofer, who is leaving after 15 years with the chain. Global CMO Morgan Flatley will take on the additional role of interim U.S. chief creative officer, while Charlie Newberger becomes interim svp and U.S. chief marketing and commercial officer amid the search for a permanent CMO.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
![Global CMO Morgan Flatley [top] will take on the additional remit of interim U.S. chief creative officer, while Charlie Newberg [bottom] has been named interim svp and U.S. CMO.](https://static-www.adweek.com/wp-content/uploads/2026/11/mcdonalds-cmo-changes.png?w=652)
