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Holidays

Disney Hitches Its Holiday Campaign to an Invisible Horse

The three-minute spot tells the story of Jack, a boy who rediscovers the magic of the season thanks to a little imagination

“The Invisible Horse” tells the story of Jack, a boy who’s convinced he’s outgrown Christmas.
“The Invisible Horse” tells the story of Jack, a boy who’s convinced he’s outgrown Christmas.
Rebecca Stewart-2022
By Rebecca Stewart

Whether it’s penguins or puppies, holiday ads starring cute animals rarely miss. Now, Disney is banking on this winning formula with a twist, introducing us to a horse nobody can see. 

“The Invisible Horse” tells the story of Jack, a boy who’s convinced he’s outgrown Christmas. Then a mysterious, invisible creature wanders into his life, pulling him into an adventure that rekindles his imagination and draws him closer to his family. 

The three-minute short was directed by Dougal Wilson, the filmmaker behind Paddington in Peru and a few festive tearjerkers from U.K.

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Rebecca Stewart-2022

Rebecca Stewart

Rebecca is Adweek's brand editor.

rebecca.stewart@adweek.com
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