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Mark Pasetsky

Mark Pasetsky

Opinion Contributor
@markpasetsky
Mark Pasetsky is the founder and CEO of Mark Allen & Co., a PR agency based in N.Y.

facade signage of an equinox fitness location with equinox logo

Voice

What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent Crisis

The entire fiasco took them by surprise when it shouldn’t have.
By Mark Pasetsky
|
August 21, 2019

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