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Mark Pasetsky

  • @markpasetsky

  • Mark Pasetsky is the founder and CEO of Mark Allen & Co., a PR agency based in N.Y.

    This is a Profile

    What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent Crisis

    Voice

    By Mark Pasetsky

    August 21, 2019

    The entire fiasco took them by surprise when it shouldn’t have.

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    The Adweek 50: Media, Marketing and Tech Leaders Who Delivered the Goods Despite Trying Times

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    How New Hulu Chief Kelly Campbell Is Positioning the Streamer for Long-Term Success

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    This Beer Will Replace Your Favorite Tree If a Hurricane Knocks It Down

    AdFreak

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    Top DTC Brands Spend Less on TV Spots as the Pandemic Squeezes Finances

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