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In advance of Super Bowl LIII, Pringles has released three teaser videos of the spot it plans to air in the second quarter of the game. The ad will star an Alexa-like personal digital assistant that is heartbroken over the fact that it cannot taste Pringles.
Like last year’s effort (Pringles’ first commercial foray into the game), this year’s spot will be themed around “Flavor Stacking,” the practice of combining two or more varieties of Pringles to create whatever flavor the consumer desires.