Watch a Depressed Alexa Knockoff Star in Pringles' Upcoming Super Bowl Ad

The chip giant released three teasers of its upcoming spot

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

In advance of Super Bowl LIII, Pringles has released three teaser videos of the spot it plans to air in the second quarter of the game. The ad will star an Alexa-like personal digital assistant that is heartbroken over the fact that it cannot taste Pringles.

Like last year’s effort (Pringles’ first commercial foray into the game), this year’s spot will be themed around “Flavor Stacking,” the practice of combining two or more varieties of Pringles to create whatever flavor the consumer desires.

Introducing

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in