Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For the first time, Pringles will be making a national appearance in the Super Bowl LII on Feb. 4, with the debut of a new campaign—”Flavor Stacking.” According to the Kellogg’s snack food company, the 30-second spot, dropping in the first half of the Big Game, will “introduce Americans to an entirely new way to enjoy their Pringles.”
The campaign, created by Grey Group, will run throughout 2018.
“Flavor Stacking” itself teaches the Big Game’s fans how to combine different flavors of their favorite chips (Cheddar Cheese plus Sour Cream & Onion, perhaps?), according to Pringles.
“The Pringles Super Bowl advertisement is an opportunity to show people a fun, new way to enjoy their favorite Pringles flavors with their family and friends,” said Yuvraj Arora, Kellogg’s U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in