Pringles Is Betting on That "Flavor Stacking" Thing Again for Super Bowl LIII

Bizarre chip combos to star for the second year in a row

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Among the many marvels of modern food science is the ability to make potato chips taste like all sorts of things that aren’t potato chips: pizza, pickles, even cheeseburgers. In the case of Pringles—the chips whose hyperbolic paraboloid shape allows them to be stacked—such an innovation has led to the concomitant marvel of “flavor stacking,” the ability to mix and match different flavors to create a veritable meal in the mouth.

Last year, parent company Kellogg decided that flavor stacking was a big enough deal that it warranted a 30-second



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in