Walgreens' Latest Product Innovation Is to Drive Growth With Bank Accounts

The retail pharmacy chain is getting into financial services

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Walgreens, the retail pharmacy division of Walgreens Boots Alliance, inked a deal with global payments provider InComm Payments to offer customers bank accounts at FDIC-insured MetaBank. This includes a Mastercard debit card, which will earn Walgreens Cash rewards on all purchases.

Top line

The new offering, which was announced this week and will be available in the second half of the year, is tied to the customer loyalty program the retailer launched in November. It’s also part of a broader strategy to provide financial products and services.

Walgreens

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in