Walgreens Taps Adobe to Create a More Personalized, Relevant Customer Experience

Retailer’s CMO says pandemic-related consumer behavior changes are here to stay

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As the coronavirus pandemic accelerates the adoption of digital technology among consumers, retail and pharmacy giant Walgreens Boots Alliance has turned to Adobe Experience Cloud to create personalized experiences for the 100 million members in its loyalty programs in the U.S. and U.K.

Francesco Tinto, global CIO of Walgreens Boots Alliance, noted each of the retailer’s channels was previously separate, so Walgreens had siloed views of customers who, say, phoned the call center, filled prescriptions and consulted a beauty adviser.



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