Walgreens Taps Adobe to Create a More Personalized, Relevant Customer Experience

Retailer’s CMO says pandemic-related consumer behavior changes are here to stay

Adobe says every interaction will be more relevant and engaging. Getty Images

As the coronavirus pandemic accelerates the adoption of digital technology among consumers, retail and pharmacy giant Walgreens Boots Alliance has turned to Adobe Experience Cloud to create personalized experiences for the 100 million members in its loyalty programs in the U.S. and U.K.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.