CPG & Grocery

Vita Coco Is Surprising Fans With Personalized Coconuts in the Mail

Beverage brand's snail-mail campaign celebrates World Coconut Day 

Vita Coco is offering a limited supply of Coconotes to ship for free. Vita Coco

By Ian Zelaya

September 2, 2020

A coconut is an unexpected gift to receive in the mail, and that’s exactly why Vita Coco plans to ship the tropical fruit to unsuspecting consumers.

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Ian Zelaya
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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