Vita Coco Pays Homage to Bodegas Hit Hard by the Pandemic

It's supporting the stores that helped build the brand in 2004

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Several months into the coronavirus pandemic, businesses are still shuttered, towns are still partially locked down and though thousands of people have recovered, many more are still becoming critically ill.

New York City, one of the U.S. cities severely impacted by Covid-19, is not “back to normal” yet, and while bodegas are considered as emblematic of New York City symbols such as a yellow cab or the Empire State Building, owners are still struggling to keep bodegas afloat amid the health crisis due to significantly less foot traffic in the city.

Vita Coco

Vita Coco, the coconut water brand that was founded in New York City in 2004 by Michael Kirban and Ira Liran, has been benefiting from consumers stocking up on healthy pantry items.



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