We Talked to the Coconut Water Brand That Offered to Send a Jar of Piss to a Hater

It's part of Vita Coco's campaign to win over the internet's most negative people

Vita Coco community coordinator Lane Rawlings called a Twitter critic's bluff. Vita Coco via Twitter

Watch out, weird brand Twitter, a new player has entered the game.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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