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Artist and designer Joshua Vides will star in the first-ever shoppable livestream on TikTok, in collaboration with mobile-first video shopping platform Ntwrk.
And the partnership is not shying away from addressing the company’s latest controversy with the White House.
Ntwrk is what would happen if “old-school QVC, Instagram Live and Complex Networks had a baby,” as president Moksha Fitzgibbons described the 18-month-old company to Adweek.
Under the collaboration, Vides will debut a limited-edition apparel collection inspired by the popular #fitcheck videos, in which TikTok users show off their new clothes and looks.
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