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Forget your grandma’s Vegas—this isn’t even your big sister’s.
Palms Resort Casino is out today with a sweeping new campaign after a $690 million overhaul to the property itself. And it has enlisted a small army of current celebrities—from music, film, fashion, food, sports and art—to help make the case that it’s not like the rest of the town.
The centerpiece, a 90-second ad from AKQA Portland and director Sam Brown, is a non-stop pop culture blitz under a new brand identity, “Unstatus Quo.”