Palms Casino Resort Bills Itself as the 'New Vegas' With a Mind-Bending Pop Culture Blitz

Star-studded campaign from AKQA follows $690 million overhaul

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Forget your grandma’s Vegas—this isn’t even your big sister’s.

Palms Resort Casino is out today with a sweeping new campaign after a $690 million overhaul to the property itself. And it has enlisted a small army of current celebrities—from music, film, fashion, food, sports and art—to help make the case that it’s not like the rest of the town.

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