Thinx Is Offering Plus Sizes. The Models Decided How to Promote Them.

The underwear now comes in sizes X to 4X

When Thinx was founded in 2013, advertisers were representing blood with blue liquid, avoiding direct language and not making it any easier for people to talk about periods. The challenger brand, which carved out the period underwear category, was focused on starting real conversations about menstruation and offering a sustainable

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in