The 'Period Sex Blanket' From Thinx Continues the Battle Against Menstruation Stigmas

It's less about the $369 product than sparking conversations

When the #BloodNormal campaign by Bodyform, advocating for more frank discussion of periods, won two top prizes at the Cannes Lions last week, it seemed to mark a cultural turning point in terms of the stigmas and taboos around women’s reproductive health.