Why Thinx Is Using a PMS Truck to Grow Its Customer Base

The 'fearless bleeding' stunt aims to increase brand awareness

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Whether you menstruate or not, you’ve probably heard of Thinx, the period-friendly underwear for humans with periods. The brand’s striking subway ads in New York made headlines, both for their taboo nature and their diversity.  In other parts of the country, however, Thinx isn’t quite as well known—but their new traveling “fearless bleeding” PMS truck may change that.

Thinx collaborated with industrial and experiential design company Visibility to create a PMS truck that is in the process of visiting a total of three cities: Chicago, Denver and Dallas.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in