These 10 Brands—Without Super Bowl Ads—Are Hacking the Big Game

Corona, Volvo and Tums push out adjacent campaigns

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Normally, brands that don’t air national ads during the telecast generate Super Bowl buzz with consumer activations in the host city. But as the Covid-19 pandemic continues, many brands decided not to activate in Tampa Bay, and instead are getting creative with efforts to hack the Big Game on Feb.

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