How 9 Brands Without Super Bowl Ads Are Activating for the Big Game

Stella Artois, Pizza Hut, AT&T and more are engaging consumers on Super Bowl LIV weekend

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With Super Bowl 54 less than two weeks away, more brands are teasing their plans for the Big Game. We’ve been keeping tabs on the most anticipated commercials in our Super Bowl 2020 Ad Tracker since Fox sold out its entire in-game inventory last November.

But what’s in store for major brands that don’t have ads in the game? Many still plan to engage consumers on Super Bowl weekend through activations and concerts in Miami, digital campaigns and social media sweepstakes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in