How 9 Brands Without Super Bowl Ads Are Activating for the Big Game

Stella Artois, Pizza Hut, AT&T and more are engaging consumers on Super Bowl LIV weekend

a branded stella artois boat
Stella Artois will bring a European outdoor experience to Miami on Super Bowl weekend. Stella Artois

With Super Bowl 54 less than two weeks away, more brands are teasing their plans for the Big Game. We’ve been keeping tabs on the most anticipated commercials in our Super Bowl 2020 Ad Tracker since Fox sold out its entire in-game inventory last November. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.