How 9 Brands Without Super Bowl Ads Are Activating for the Big Game

Stella Artois, Pizza Hut, AT&T and more are engaging consumers on Super Bowl LIV weekend

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

With Super Bowl 54 less than two weeks away, more brands are teasing their plans for the Big Game. We’ve been keeping tabs on the most anticipated commercials in our Super Bowl 2020 Ad Tracker since Fox sold out its entire in-game inventory last November.

But what’s in store for major brands that don’t have ads in the game? Many still plan to engage consumers on Super Bowl weekend through activations and concerts in Miami, digital campaigns and social media sweepstakes.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in