There's No Chicken in This Frozen Dessert Bar? Oatly Messes With Consumers' Heads in New Ads

The plant-based brand puts a twisted spin on an age-old ad trope

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Here’s a tried-and-true advertising tactic that goes back decades: Hand a product to a person on the street, ask them to sample it, record their (hopefully positive) response and turn it into a cheery testimonial.

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