Oatly Made a Weird Puppet Series to Show Plant-Based Food is Not Just for Hipsters

The brand's latest marketing stunt is a five-episode show about two puppets made from oat drink cartons

The plant-based food category is on the rise, with the momentum it gained during the pandemic expected to continue into 2022. So much so that oat milk brand Oatly is calling the switch to a plant-based diet the “new normal”—a message it has chosen to convey through the medium of puppets. 

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