'The Talk' Makes Way for 'The Look' in Powerful New P&G Ad Addressing Race in America

Saturday Morning collective led the project focused on black men

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CANNES, France—Last year, “The Talk,” a compelling ad for P&G that opened up a meaningful dialogue about race in America—and, indeed, the world—was one of the Cannes Lions-winning campaigns with the highest amount of buzz at the conference. Winning a Grand Prix in the Film category, the two-minute masterpiece created for the brand’s “My Black Is Beautiful” by BBDO, Heart & Science, Egami Consulting Group and others, put empathy and bias center stage.

“This honor reinforces the power and responsibility of brands to be the courageous change we want and need in the world,” said P&G Chief Brand Officer Marc Pritchard last

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in