How P&G’s ‘The Talk,’ a Grand Prix Winner in Film, Brought a New Level of Empathy to Advertising

Director Malik Vitthal describes the goals and challenges

Video: John Tejada; Editor: Breana Mallamaci

CANNES, France—It is a short film that is incredibly specific—pointedly so—to this moment in America, but “The Talk” clearly has resonance far beyond one country.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}