CANNES, France—Procter & Gamble began the year by invading the Super Bowl with the inescapable “It’s a Tide Ad” campaign, and now the CPG giant has successfully conquered the Cannes Lions.
P&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film
'It's a Tide Ad' and 'The Talk' share top honors
Tide's Super Bowl ad starring David Harbour was a major hit in 2018.
