Cannes Lions

P&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film

'It's a Tide Ad' and 'The Talk' share top honors

Tide's Super Bowl ad starring David Harbour was a major hit in 2018.
By David Griner

June 22, 2018

CANNES, France—Procter & Gamble began the year by invading the Super Bowl with the inescapable “It’s a Tide Ad” campaign, and now the CPG giant has successfully conquered the Cannes Lions.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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