P&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film

'It's a Tide Ad' and 'The Talk' share top honors

Tide's Super Bowl ad starring David Harbour was a major hit in 2018.

CANNES, France—Procter & Gamble began the year by invading the Super Bowl with the inescapable “It’s a Tide Ad” campaign, and now the CPG giant has successfully conquered the Cannes Lions.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."