Supermarket Ruffles Feathers With a Very Strange Parable About a Heavy Boy Who Wants to Fly

Edeka presents 'Eatkarus'

It’s not often that supermarket ads break the glass barrier of their home countries, but German supermarket Edeka swings it systematically. It has shown it can touch our hearts, make us laugh, bring the mundane to life and even appeal to our darker selves. It’s a brand that’s as curious and dynamic as the people it’s addressing.