This Year’s Most Anti-Consumerist Christmas Ad Is Also One of Its Loveliest

Edeka finds lighter side after 2015's notoriously dark spot

It's time for German supermarket chain Edeka's annual Christmas ad. And rather than being super macabre, it's super heartwarming.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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