The World’s Weirdest Supermarket Ad Is Both Super Cool and Super Crazy

Meet Friedrich Liechtenstein

This wonderfully warped three-minute music-video commercial for Germany's Edeka supermarket chain certainly lives up to its title, "Supergeil," which can mean both "super cool" and "super sexy" (or "horny") in German.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.