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British fashion brand Superdry has channeled the power of influencers and celebrities and is enjoying a massive wave of engagement through its partnership with Brazilian soccer star Neymar Jr.
Announced in December, Neymar Jr agreed to a three-year partnership with Superdry to lead its organic cotton campaign globally. The brand revealed in its annual results on May 6 that within the first three weeks of going live, the campaign had reached “record engagement rates” of 2 million engagements through the brand’s owned channels.