As Sports Return, Procter & Gamble Kicks Off Multiyear Partnership With Major League Soccer

The CPG giant makes its first big leap into soccer to appeal to younger consumers and the growing Hispanic market

Procter & Gamble has struck a multilayered, multiyear advertising deal with Major League Soccer as players return for the sport’s 26th season and the CPG giant seeks to broaden its appeal to younger demographics and the Hispanic market.