At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).
Ever since the rise of social media platforms, conventional marketing wisdom has held that things that go viral do so through a combination of several factors. There’s the novelty of the content, its ability to generate an emotional connection and the timing of the message, for example.
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