The Big Game

The Biggest Challenge for Super Bowl 2021 Advertisers: Tone

Brands aim to generate buzz while avoiding backlash during the Big Game

Given everything that's happened recently, Super Bowl 2021 is rife with danger. Kacy Burdette

By Paul Hiebert

January 21, 2021

Creating a Super Bowl commercial that 100 million people will both like and want to talk about with friends is difficult. Pulling it off amid high unemployment, intense political division and a pandemic that has taken the lives of 400,000 Americans? Even more so.

Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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