SoFi Wants Couples to Make a Financial Plan for Happily Ever After

Relationship therapist Esther Perel and Love Is Blind stars will have tough conversations about money

SoFi will stream the event live on Twitter. SoFi

Money can be a major source of stress in relationships, and the Covid-19 pandemic has undoubtedly heightened finance concerns for quarantined couples. SoFi wants to alleviate these concerns and help couples have financial talks through a live digital event. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.