Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year

The brand saw a huge spike in sales during the pandemic

Utz potato chip bag
The company's 14 plants crank out 3.3 million pounds of snacks every week. Courtesy of Utz

When the pandemic first tightened its grip last spring, millions of Americans stampeded to supermarkets and began a wave of panic buying. Then, as winter approached, they did it all over again.

This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.