Small-Town, Family-Owned Utz Potato Chips Has Big Plans for Its 100th Year

The brand saw a huge spike in sales during the pandemic

When the pandemic first tightened its grip last spring, millions of Americans stampeded to supermarkets and began a wave of panic buying. Then, as winter approached, they did it all over again.

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This story first appeared in the Feb. 22, 2021, issue of Adweek magazine. Click here to subscribe.