Our Pandemic Snacking Behavior Shows the Great Appetite for Connection

Mondelez data shows over seven in 10 adults are having snacks the same or more

Snacking during the pandemic makes sense, with our busy WFH lives that need a boost. at-home-snacking-CONTENT-2020

The global pandemic has changed our shopping and snacking habits in fundamental ways—with more at-home consumption and a shift to online shopping that looks set to stick, particularly with millennials. Even more significantly, it has revealed an appetite for connection and community that marketers need to embrace.

Martin Renaud is the CMO for Mondelēz International.