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Lay’s wants to show its consumers that every bag—from classic yellow potato chips to the up-and-coming Poppables—brings its own unique joy.
In the brand’s latest campaign, actress Tracee Ellis Ross opens her pantry and wrestles over which snack to eat next while each bag takes turns pleading its case. The Wavy chip has a southern accent and an attitude, the Stax is a chill dude who uses surfer slang and the Kettle Cooked Flamin’ Hot’s raspy voice matches its loud personality.
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