The Country's Run on Toilet Paper Is Officially Over

For the first time since the Covid-19 outbreak, sales dipped lower than they were last year

How do retail media networks factor into smart martech? Find out at the Retail Media Summit, on November 2. Save your spot—and 35%.

Ever since the pandemic set off a national wave of panic buying, few items have served as a better indicator of consumer fear and anxiety than toilet paper. Now, new sales numbers suggest the nation’s concerns are abating.

For the first time since the Covid-19 outbreak, in-store U.S. sales of toilet paper dipped lower than they were during the same period last year. For the week ending June 13, year-over-year sales of toilet paper were down 0.6%,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in