The Country’s Run on Toilet Paper Is Officially Over

For the first time since the Covid-19 outbreak, sales dipped lower than they were last year

piles of toilet paper with colorful little people climbing and hanging on them
The toilet paper market is dominated by three companies: Procter & Gamble, Kimberly-Clark and Georgia-Pacific. Illustration: Amira Lin; Source: Getty Images

Ever since the pandemic set off a national wave of panic buying, few items have served as a better indicator of consumer fear and anxiety than toilet paper. Now, new sales numbers suggest the nation’s concerns are abating.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}