Slack Breaks Into Song and Dance in This Whimsical Musical About Meetings

New ad from Brand New School emphasizes the power of instant collaboration

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Meetings that “could have been an email” are the bane of many workers’ existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available today, it might be more likely than you think, according to a new ad from business messaging platform Slack.

To highlight some of its recently added features, Slack teamed up with agency Brand New School to create “The Big Meeting.” This 85-second short introduces an ensemble song-and-dance number celebrating the spirit of collaboration that can be found in the workspace, all aided by Slack.

Directed

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in