Slack Breaks Into Song and Dance in This Whimsical Musical About Meetings

New ad from Brand New School emphasizes the power of instant collaboration

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Meetings that “could have been an email” are the bane of many workers’ existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available today, it might be more likely than you think, according to a new ad from business messaging platform Slack.

To highlight some of its recently added features, Slack teamed up with agency Brand New School to create “The Big Meeting.” This 85-second short introduces an ensemble song-and-dance number celebrating the spirit of collaboration that can be found in the workspace, all aided by Slack.

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