Renault Heroes Second-Hand Cars with Glamorous, Nostalgic Ad
Publicis evokes the romance of a bygone era with spot for refurbished models
By Sara Spary
April 21, 2021
With all the dollars poured into developing new cars, one might think it counterintuitive for a car brand to advertise older, second-hand models. Nevertheless, used vehicles are the focus of Renault’s latest brand ad.