During the Pandemic, Auto Brands Embrace Digital Platforms and Ecommerce
Cadillac's digital showroom and ecommerce site have tripled new leads
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Key insights:
- Many dealerships lagged in signing on to their brands' online platforms before the pandemic.
- Expect home delivery to be an option that sticks around.
Carmakers are incorporating at-home delivery into their sales pitches in an effort to keep car buyers interested, a shift expedited by the Covid-19 pandemic and resulting restrictions keeping customers away from dealerships.
