Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

'The cost of being wrong is lower than ever before'

Seth Godin
Seth Godin runs the altMBA program. Getty Images

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years.

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@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.