Nike and Serena Williams Redefine What It Means to Call a Female Athlete Crazy

Spot, airing in the Oscars, is a follow-up to Kaepernick's 'Dream Crazier' ad

Serena Williams is shown in Nike's new spot.
Serena Williams narrates Nike's ad about the obstacles and double standards faced by female athletes. Nike

When Nike kicked off its celebration of the 30th anniversary of its iconic “Just Do It” campaign with a two-minute spot featuring Colin Kaepernick, the brand spurred a conversation about the NFL, brand values and the short-term and long-term impact of a campaign

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.