Nike and Serena Williams Redefine What It Means to Call a Female Athlete Crazy

Spot, airing in the Oscars, is a follow-up to Kaepernick's 'Dream Crazier' ad

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When Nike kicked off its celebration of the 30th anniversary of its iconic “Just Do It” campaign with a two-minute spot featuring Colin Kaepernick, the brand spurred a conversation about the NFL, brand values and the short-term and long-term impact of a campaign

Now, just days after its brand-damaging shoe splitting incident, the company has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during tonight’s Academy Awards ceremony on ABC. The spot, from Wieden + Kennedy in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.”



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