Peloton’s Holiday Ad Shows How Marketing Once Again Fails to Understand a Movement

People are loving to hate the latest spot from the brand

people watching peloton bike ad on screen
There are aspects of the ad that totally disregarded the strides women have made. Peloton

Why do women and even men find the new Peloton holiday ad so disturbing? Because it’s full of some subtle and (some not-so-subtle) triggers that indicate that marketers are still living in the past and can’t seem to catch up.

@cafescribbler Amy Vaughan is the CEO of community-based business and national network Together Digital.