5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities

Campaigns often don’t show everyday women or reversed gender roles

In a way, it’s nothing new. We have been hearing about the connection between excessive thinness, retouching, lack of self-esteem and eating disorders for a million years.

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This story first appeared in the Oct. 14, 2019, issue of Adweek magazine. Click here to subscribe.