Portrait of Katie Keating

Katie Keating

Katie Keating is co-founder and co-CCO of Fancy.

Alt Image Text

An Ideal Super Bowl Would Show Women as They Actually Are

Super Bowl Commercials

For too long the Super Bowl has been so heavily male-dominated that we need a more of a female perspective.

Alt Image Text

5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities

Voice

Campaigns often don’t show everyday women or reversed gender roles.

Alt Image Text

This Mother’s Day Make Me an Ad That Actually Speaks to Me

Brand Marketing

Stop showing unrealistic depictions of motherhood.

Alt Image Text

Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To

Agencies

Imagine how buying would increase if they were actually targeted by campaigns?