Katie Keating Opinion Contributor Katie Keating is co-founder and co-CCO of Fancy. The Big Game An Ideal Super Bowl Would Show Women as They Actually Are For too long the Super Bowl has been so heavily male-dominated that we need a more of a female perspective. Voice 5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities Campaigns often don’t show everyday women or reversed gender roles. Voice This Mother’s Day Make Me an Ad That Actually Speaks to Me Stop showing unrealistic depictions of motherhood. Voice Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To Imagine how buying would increase if they were actually targeted by campaigns?