Katie Keating

Katie Keating

Opinion Contributor
Katie Keating is co-founder and co-CCO of Fancy.

An Ideal Super Bowl Would Show Women as They Actually Are

For too long the Super Bowl has been so heavily male-dominated that we need a more of a female perspective.

5 Ways Marketers Can Create Ads That Don’t Trigger Female Consumers’ Insecurities

Campaigns often don’t show everyday women or reversed gender roles.

This Mother’s Day Make Me an Ad That Actually Speaks to Me

Stop showing unrealistic depictions of motherhood.

Brands Continue to Overlook Women Over 40 as a Group Worth Marketing To

Imagine how buying would increase if they were actually targeted by campaigns?